7 Reasons Why a Mobile-Friendly Site is Essential A mobile site is essential for every business. As most people are going the smart route, mobile phones are becoming indispensable for accessing the web. Therefore, businesses need mobile friendly website designs because that’s where everyone is. The following are some reasons why mobile-friendly sites are vital: Most people have a smartphone
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Four out of five people access the web through a smartphone. Around 1.2 billion people across the globe access the internet via smartphones. These gadgets are the main source of internet traffic, thus it is necessary to optimize your website for smartphones.
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Mobile creates traffic With around half of all web searches being done through mobile phones, mobile websites have become as crucial as desktop sites. Various surveys have indicated that people browse the internet via smartphones even when they’re engrossed in other tasks. Taking all these studies into consideration, it’s a high time for businesses to have mobile-friendly websites. Simpler SEO strategy It’s not necessary to have a mobile site separately. Having the same site makes your SEO strategy easier. Including mobile-specific keywords such as ‘nearby’ in an SEO strategy may fulfill your SEO efforts for both your mobile site and main site. Mobile phone users behave differently People who access the web via mobile phones may have different aims than desktop users. Mobile device users tend to look for easy-to-understand and quick information. A variety of researches have shown that mobile users tend to shop more and make lots of impulse buys compared to desktop users. This is why it’s important to optimize your site for different kinds of platforms so as to meet customers’ demands. Once your website is mobile-friendly, it will certainly enable users to buy easily. Brand interest If you provide a greater mobile experience, users will fall for your brand and come back to your site again and again. People usually check out products on cell phones and then access the same website via desktops. You’ll create trust and appeal in your site’s visitors by giving them a better experience through a mobile-optimized site. Google favors mobile sites If a website is not mobile-friendly, Google might not deem it a genuine search result. Google ideology dictates that a website that isn’t mobile-optimized shouldn’t be listed in search results. Google’s aim is to improve search traffic mobile search traffic included. A mobile website is critical for social network marketing campaigns Many people access social media on mobile devices instead of desktops. If you’ve not optimized your website for mobile phones, it will severely limit your social media marketing campaigns because most conversions occur on mobile devices. To get the most out of your social media marketing campaign, you must have a well-designed mobile website.

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