#22 Data-driven attribution – the past present and future : with Tom Woods

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This week Dan is joined by Tom Woods to discuss all things data-driven attribution off the back of Google Analytics 4 launching DDA as their go-to model. In other news, Dan falls over and Tom cooks up a storm! Transcript [] Dan: Hello and thanks for joining us in The Measure Pod, a podcast for analytics enthusiasts. So Tom, how did you end up in analytics?

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This is NOT a place en route for connect with other people before a portal to play the games or activities. This is to give you ideas of fun things to do although on a Zoom video chinwag with people you already appreciate. Sidenote, I got that accumulation image above from a website called Canva. It feels bizarre to use a stock photograph of someone else's family although they are cute! Being at a complete loss at home can be a big bummer, especially for kids. Whether school is closed, they are home sick or you are on summer break, it's always nice to connect along with friends when you are by home for an extended age. It's also great to allow fun things to do along with grandkids, cousins or friends athwart the globe remotely, if you can't get together in person. We have been stuck by home for a little above a week now, and we just had our first effective Girl Scout meeting. It seemed like the girls loved the opportunity to see each erstwhile, catch up and play a fun little game in the midst of a new day after day schedule.

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