Research on female preferences[ edit ] Nice guy construct[ edit ] In their qualitative analysis, Herold and Milhausen [7] found that women associate different qualities with the nice guy label: Some women offered flattering interpretations of the 'nice guy', characterizing him as committed, caring, and respectful of women. Some women, however, emphasized more negative aspects, considering the 'nice guy' to be boring, lacking confidence, and unattractive. Women were also asked for their preferences and what values they may look in each relationship, such as attractiveness, and sexual desires in short- and long-term relationships. Often these ideas and views of a certain nice guy can contribute to a woman's willingness to pursue a romantic relationship. They found that female attraction was a result of an interaction of both dominance and prosocial tendency. They suggest that altruism may be attractive to women when it is perceived as a form of agentic behavior.
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